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Haircare has always been an important part of my daily routine as I have very long, thick hair, so when Redken offered to send me their Pillow Proof Blowdry Express Treatment Primer*, I couldn't wait to try it out! If you follow me on instagram you would have already seen the amazing American Sweets that were delivered alongside the products to signify the American Brand, which is based on 5th Avenue in New York. The brand was founded by Paula Kent in 1960 and within 50 years, the brand has grown substantially and is now recognised across the globe in 43 different countries.